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At Hickory Mitsubishi, we know all about the desire for a high-performance vehicle with fuel-economy savings, like the 2012 Mitsubishi Lancer. However, we also understand the importance of car safety, particularly for families. It just so happens that the Lancer passes the test in that category as well.

Automakers from across the globe gather annually in Switzerland to show off the latest and greatest innovations in the industry at the Geneva Auto Show, running March 8-11. The opportunity to see new models, concept cars, or the newest technological wizardry is something Mitsubishi aims to be a part of as the newly revamped 2013 Mitsubishi Outlander is scheduled to make its international debut at the world-renowned event.

Mitsubishi Eclipse Going Out with Style

The Mitsubishi Eclipse was first introduced as a replacement for the angular Starion coupe in 1990. It featured a trim level available for nearly every taste and bank account. It goes without saying that it didn't take very long for the Eclipse to become Mitsubishi's signature luxury performance sports coupe here in North America.

After achieving great success with the first three generations of Eclipse vehicles, in 2006, Mitsubishi went on to launch…

The soon to be released Mitsubishi i EV, based off the i-MiEV over in Japan, will be rented out by Hertz rental car corp. - at least over in the UK.

Car giant Hertz is going to be adding the battery powered vehicle to its UK fleet. At first, it will only be offered to customers who are part of the "Connect by Hertz" car-sharing club.

This car rental company is always looking for new ways…

2011 Mitsubishi Outlander Sport

If you drop by Hickory Mitsubishi in Hickory, NC, customers will be privy to top-notch service and the latest in Mitsubishi technology, like all the horsepower goodies underneath Mitsubishi Outlander Sport's hood.

This 3,100-pound ride is light and features excellent steering, contributing to its nimble feel. One review adds that the Outlander Sport drives like "a class smaller than most compact crossovers."

The 2011 Mitsubishi Outlander Sport comes with a "CVT" - continuously variable…

To demonstrate the capabilities of their all-wheel technology, Mitsubishi set out for the unforgiving terrain in Alberta, Canada. They took their Outlander crossover family with them and returned home with a handful of Guinness World Records.

Mitsubishi Outlander World Records

-    Greatest distance by a vehicle in reverse on snow in 30 seconds Mitsubishi Outlander Sport: 300 m
-    Shortest braking distance by a vehicle on ice (30 mph - 0 mph) Mitsubishi Outlander Sport: 56.2 m…

Rumors surrounding the imminent death of the Mitsubishi Lancer Evo recently spread like the plague. Where they came from exactly, we don't know. What we do know, is they're wrong.

In response to the outcries and complete chaos that resulted in the spreading of such untruths, Mitsubishi released an official statement on its Facebook page. It said, "Further to some comments published in the press recently, production of the Lancer Evolution continues as…

2012 Mitsubishi Lancer Evo

Dealers like Hickory Mitsubishi in Hickory, NC are all about bringing the Evo Lancer (and the base Lancer for that matter) back to their store fronts. Looks like each will have a chance.

The current Mitsubishi Lancer Evolution X, a "rally car for the street," may be going away, or rebranding itself. Rumor suggests that Mitsubishi will "retire the legendary model for greener pastures after the Evo X's production run ends."

But GREEN means…

Mitsubishi's U.S. assembly plant in Normal, Illinois is shifting its emphasis away from regionally focused vehicles. In the future, vehicles rolling off the plant's assembly line will be smaller global cars, hybrids, and electrics.

Schinichi Kurihara, CEO of Mitsubishi Motors North America, indicates that the the company will launch four new models in the U.S. within three years. This introduction will happen simultaneously to the phasing out of four slower-selling vehicles…

Mitsubishi to Phase Out Three Vehicles

Mitsubishi is planning to phase out three of their vehicles by 2013: the Eclipse coupe, Galant Sedan, and Endeavor SUV. While the idea of these three vehicles hitting the proverbial chopping block is significant, it's important to remember that 2013 is a full two years away. Until then, models will continue to be sold as new units. And perhaps more important: As the window for the Eclipse, Galant, and Endeavor closes, a window for…