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The soon to be released Mitsubishi i EV, based off the i-MiEV over in Japan, will be rented out by Hertz rental car corp. - at least over in the UK.

Car giant Hertz is going to be adding the battery powered vehicle to its UK fleet. At first, it will only be offered to customers who are part of the "Connect by Hertz" car-sharing club.

This car rental company is always looking for new ways…

To demonstrate the capabilities of their all-wheel technology, Mitsubishi set out for the unforgiving terrain in Alberta, Canada. They took their Outlander crossover family with them and returned home with a handful of Guinness World Records.

Mitsubishi Outlander World Records

-    Greatest distance by a vehicle in reverse on snow in 30 seconds Mitsubishi Outlander Sport: 300 m
-    Shortest braking distance by a vehicle on ice (30 mph - 0 mph) Mitsubishi Outlander Sport: 56.2 m…

Mitsubishi's U.S. assembly plant in Normal, Illinois is shifting its emphasis away from regionally focused vehicles. In the future, vehicles rolling off the plant's assembly line will be smaller global cars, hybrids, and electrics.

Schinichi Kurihara, CEO of Mitsubishi Motors North America, indicates that the the company will launch four new models in the U.S. within three years. This introduction will happen simultaneously to the phasing out of four slower-selling vehicles…

An Obscure Mitsubishi Fact

We all have them? a handful of token points of interest perfect for a dinner or cocktail party. The best of them serve as a key to interesting conversations. The worst provide other revelers with a useless fact that will likely take the space of something important they were actually supposed to remember. Well, here's one about Mitsubishi that's among the best:

Mitsubishi's own 2011 Outlander Sport recently set a Guinness World…